MIDWEST Agency Report Cards Musical Chairs

Agencies changed ownership, and clients changed agencies, more than usual in 1994.
If there was a defining event in 1994, it may have been the acquisition of Campbell Mithun Esty”s Chicago office by David Cravit & Associates. Once one of Chicago”s creative bastions, CME had seen management turn over and clients move out. What kept it alive, if only as a string of initials, was a merger with a lesser-known shop. In the past, a CME would have been more likely to absorb David Cravit.