Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Who better to promote a high-tech service than a swollen-headed master of evil and conflicted werewolf?
Those two are among the unlikely consumers who love Driveway.com and say so in a new $4 million campaign by Elvis & Bonaparte, Portland, Ore.
In one ad, the members of a frightening Eastern European folk-rock act explain how Driveway helps them “share our travels with everyone in village.”
“We are wicked phat,” says one of the brothers.
“Moon comes out and boom! Stuff gets broken,” says the “Wolfman” in another ad.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in