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A2b music, AT&T Labs’ Web-based music delivery venture, is teaming with Fairwest Direct, San Francisco, on an email campaign launching today for Bay Area rock oldies station KSAN. The email message literally announces the debut of disc jockey Darian O’Toole.
The a2b technology combines audio compression with email technology to deliver to Internet users CD-quality music without plug-ins. In this case, the email-delivered message will be a verbal invitation from O’Toole to enter a contest. The email will also include O’Toole’s photograph and a link to the KSAN Web site.
“KSAN has been intensive with its collection of an email database,” said Rob Sisco, vice president, marketing services at Fairwest, a direct marketing firm specializing in radio, television and shopping mall promos.
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