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Joey Reiman has apparently had another bright idea. And it does not include Omnicom.
Sources said the ’80s adman turned ’90s idea man is negotiating to buy back his “Ideation Corporation” Brighthouse from parent Omnicom.
Sources close to Brighthouse initially confirmed the deal was done Feb. 1, but by Friday backed away from that claim, saying details were being finessed.
“We don’t comment on rumors,” said Omnicom’s Pat Sloan. A Brighthouse representative said a statement will be released this week.
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