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WebTV Seeks Info
Infoseek, Sunnyvale, Calif., has been named the exclusive provider of search and directory services on Microsoft’s WebTV Networks. As part of the two-year agreement, Infoseek will pay WebTV a minimum of $26 million and will assume management of advertising sales for online search and content advertising. Infoseek will receive a guarantee of at least
4.5 billion impressions from WebTV Networks and initially will keep 100 percent of the advertising revenue.
Wired for Ads
Wired Digital, San Francisco, today will serve the world’s first PalmPilot ad.
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