QMS Adds Color to DSW Roster

Minolta Printing Solutions Unit Plans a Broad B-to-B Campaign
LOS ANGELES–QMS, a unit of the Minolta Group, has named Euro RSCG/DSW Partners its agency.
DSW, which was selected without a review, will develop a multimillion-dollar business-to-business campaign to create awareness of products marketed under the Minolta/QMS brand among end-users and resellers. The account previously was handled in-house.
Minolta, one of the largest laser printer engine makers in the world, recently acquired a majority interest in Mobile, Ala.-based