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Systems Union, Other Wins Soften Losses of Bose, MediaOne
BOSTON–Undeterred by Bose Corp. pulling its business from Wickersham Hunt Schwantner, agency president Jim Schwantner insisted that layoffs will be unnecessary, pointing to recent account wins including Systems Union.
Bose, an audio components maker in Framingham, Mass., last week confirmed that it will cease working with the shop as of April 1. For seven years, Bose has been a flagship account at WHS, a Boston unit of Arnold Communications.
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