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Ads Seek To Get Bottles Out Of The Cellar
CHICAGO–Bozell’s Chicago office is putting the final touches on the first nonbranded ads promoting wine-drinking in nearly a decade.
The Wine Market Council of Larkspur, Calif., assigned its account to Bozell more than two years ago following a review. The association of more than 200 wineries, importers, wholesalers and retailers has approved a test campaign to debut in mid-February, said John Gillespie, the council’s president.
Under the tagline, “Wine.
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