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– LatinWorks Debuts With Miller Genuine Draft
DALLAS–Miller Genuine Draft has launched three Spanish-language TV spots via new roster agency LatinWorks. The Austin, Texas, shop, headed by former Anheuser-Busch executives Manny Flores and Alejandro Ruelas, extends the general market “Genuine opportunity” campaign with ads in which a quick-thinking, beer-drinking guy uses Miller Genuine Draft to get some female attention. The ads are airing on Univision and Telemundo. The Milwaukee-based client continues to work with Uno Comunicaciones, a unit of Square One here, for Hispanic marketing of its other brands.
– Interactive TV Group Goes to GSD&M
DALLAS–Digital television company ACTV has hired GSD&M for an initial branding campaign.
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