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Consulting Firm Helms Separate Reviews for New Assignments
BOSTON–Charles Schwab & Co. has hired consulting firm Pile and Co. to select contenders in two separate reviews. National creative chores on some $75 million in overall business may be in play, sources said.
Schwab is seeking an agency for a new assignment to advertise the company’s mutual funds in print media nationwide. Only creative chores are currently in play, but total spending may top $50 million, sources said.
The second task, also new for Schwab, is worth about $25 million and consists of devising strategies and creative executions to enhance the brand with women, sources said.
Pile and Co.
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