Agency News

NEW YORK Lowe & Partners, New York, created ads promoting the Sprite and NBA All-Star 2000 balloting promotion, which allows fans to vote for their favorite basketball player. The promotion will run from Nov. 16 through Jan. 16. In one in-theater ad, players Allan Houston, Glen Rice, Damon Stoudamire and Kerry Kittles compete for students' votes in a high school. TV ads, which break Nov. 8, show Tim Duncan, Grant Hill and Alonzo Mourning appearing from inside a soda machine, beneath a grate in the street and under a teenager's bed to ask for his vote. Euro RSCG BETC created a worldwide campaign for Air France featuring the company's new slogan, "Making the sky the best place on earth." The New York shop's TV effort consists of a series of 45-second spots that will air through January. Print ads show images of an airplane as seen between the fingertips of a woman in the lotus position, over the shoulder of a man looking out a window in New York, between a person's toes, through the window of a car in which a woman is blowing a kiss to her lover, and beyond a handheld mirror a woman is using to apply mascara. Doremus has launched a new TV and print campaign for ITT Industries that explains how ITT improves people's lives. The New York agency's ads position the client as a leader in "emerging growth sectors," providing everything from satellite sensors to mobile-phone components. Previous advertising focused on ITT's fluid-technology group and depicted fish singing, "Hallelujah." The new work continues to employ the "Engineered for life" tag used last year. A budget was not available but ITT spent $5.3 million on ad media last year, per Competitive Media Reporting. AG has been named brand consultant agency by The Movado Group. The New York shop will develop advertising and collateral materials for Movado watches. Consumer Healthworks, New York, has been tapped by Glaxo Wellcome to create a TV campaign raising awareness of antidepressant medication's sexual side effects. The ads promote Glaxo's Wellbutrin Sustained-Release Tablets, a depression medication designed to minimize the risk of sexual dysfunction. The client had hired Consumer Healthworks' sister agency, Harrison & Star, to advertise the drug to physicians in 1995. Healthworld has combined its U.S. medical-education subsidiary, Medical Education Technologies, and its European medical-education operation, Colwood House, to form a single global operating unit, Colwood Healthworld. Susan Byrne will serve as vice president, acting managing director of Colwood Healthworld in the U.S. and managing directors Clive Davies and Steve Cantle will head its England office. Healthworld is based in New York. Ryan Drossman/Marc USA, New York, has been awarded Rheingold Brewing's $1-2 million advertising account without a review. The agency had previously created a radio campaign for the brand, which aired during the New York Mets' baseball playoff series against the Atlanta Braves. In one spot, a dyed-in-the-wool New Yorker mocked visitors to the city: "They're the ones looking up like they never saw a building taller than a trailer before." The campaign is themed, "New York's beer since 1883." The first print execution, which reads, "The beer that's kept New York hostile, nasty, arrogant, obnoxious and proud of it for the last 116 years," breaks in the December issue of Playboy. The shop is also working on a new package design. A TV campaign is also in the works for 2000. McCaffery Ratner Gottlieb & Lane, New York, has been named the advertising agency for Warner-Lambert's Tetra/Second Nature fish food and aquarium products. The previous agency was WonderGroup in Cincinnati. Billings are $2-5 million. Compelling Content, New York, created two TV spots for VitaminShoppe.com. The spots spoof the dubious retailers found online, such as the fictional sites NoQuestions-AskedLoans.com and NotSoNewWeddingDresses.com. A voiceover says, "These days you can buy anything on the Web. But who are you really buying it from?" Balet & Albert has developed a print campaign for Sopexa/Food and Wines From France. The New York shop's "'Oui Hours" campaign for Wines From France combines illustrations by Isabelle Dervaux with copy about the wild, creative or dreamy things that happen in the "oui" hours. The tagline: "Say 'yes' to Wines From France." Ads launched in November issues of Elle Dƒcor, Entertainment Weekly, Esquire, Food & Wine, GQ, In Style, Martha Stewart Living, Out, Vanity Fair, Wine Spectator and Wine X. MSA has been tapped by Helena Music to handle advertising for The Bacon Brothers, the band formed by actor Kevin Bacon and brother Michael, a composer and songwriter. The New York agency designed the CD cover and liner notes, and has launched a trade campaign for the band. MSA will also handle promotion, strategic-alliance formation and merchandising. CMG Communications, New York, has launched an outdoor campaign for IntelliSpace, an Internet service provider. The ads, appearing on more than 50 AT&T telephone kiosks throughout New York, spoof "pick-up lines" and are tagged, "At least we have a quick line that's guaranteed to work." The launch ad, titled, "Nice Body," was rejected as "lewd and suggestive" by The Wall Street Journal. Harrison Leifer Miller & Speyer, Rockville Centre, has been retained to launch Classic Luxuries, a women's-wear collection from the Home Shopping Network's style expert, Terry Lewis. HLM&S will promote the line to consumer and fashion trade publications. The Wilderness International Leadership Development Foundation and the United Nations Environment Programme presented the first WILD Awards on Oct. 29 at the U.N. in New York. The awards, planned to be annual, recognize companies and agencies whose advertising promotes responsible use of wildlife and the wilderness. Mutual of Omaha and its advertising agency, Bozell Worldwide, took home the lifetime achievement award; the international excellence award went to Nedbank of South Africa and its shops, Ogilvy & Mather and The Hardy Boys; Canon U.S.A., which created advertising in-house, won the award for national excellence; the regional excellence award went to Georgia Power and its agency, Pollak Levitt & Nel. The One Club for Art & Copy has opened a show devoted to the worldwide advertising of Volkswagen. The exhibition features current print and TV ads from Arnold Communications, Boston; Almap/BBDO, S-o Paulo, Brazil; Berlin, Cameron & Partners, New York; BMP DDB, London; DDB Amsterdam; DDB Paris; DDB Needham, Dusseldorf, Germany; Ogilvy & Mather, Cape Town, South Africa; and Tandem/DDB Madrid; as well as classic ads from Doyle Dane Bernbach. The show runs through Nov. 30 at The One Club Gallery in New York. The League of Advertising Agencies' Wow! creative awards will be announced Nov. 9 at a dinner reception at the Loews New York Hotel. The show will honor the best creative work from the tristate area's small and mid-sized agencies. Unidigital, a New York media-services company, acquired Prepress Services, a British premedia-services company based in Leeds, England. Unidigital also sold its non-strategic, New York-based service bureau, Elements New York, to that unit's management team. Carat USA, New York, client Radio Shack has developed a new campaign from in-house agency Circle R Group. Ads feature actress Teri Hatcher, best known for TV's Lois and Clark, and ex-L.A. Raider-turned-actor Howie Long, sources said. Breaking today, the ten spots were lensed by feature-film director Nick Cassavetes (She's So Lovely, Unhook the Stars), who is represented exclusively by New York production house Creative Film Management. Sources said the campaign is derivative of the famous Polaroid campaign from the 1970s, which highlighted the romantic interplay between actress Mariette Hartley and James Garner. Parent company Tandy Corp. moved its $60 million broadcast-media account from TBS Media Management, New York, to Carat last month. Webstakes, New York, a developer of Internet promotions, is offering a way to reach young Web users without violating a new federal regulation that requires parental consent to collect information online from children under 13. The company's technology automatically e-mails a permission form to parents when an underage child enters a promotion. It also sends e-mail notification to parents of children 13-to-18 years. Gum manufacturer Wm. Wrigley Jr. of Chicago is the first company to use the tool to launch an online Juicy Fruit promotion. NEW JERSEY Grafica, Chester, and Spector & Associates, Short Hills and New York, were awarded The New Jersey Lottery's $7 million advertising and public relations business. The team bested five undisclosed agencies. Among other assignments, Grafica and Spector will develop a marketing campaign to celebrate the Lottery's 30th anniversary next year. Sweet Logo, Ridgefield, has been tapped by NBC Entertainment to promote its new morning talk show, Later Today, and by Time Out New York to promote its book, Eating and Drinking Guide 2000. Ads for the show and the book will appear on Sweet Logo's wrapped after-dinner mints in restaurants, beauty salons and spas in New York, Los Angeles and Chicago. Gianettino & Meredith, Short Hills, won five Jasper awards, including the President's Choice award, from the Jersey Shore Public Relations & Advertising Association. The agency's work for Bertolli won the President's Choice award, as well as a silver Jasper, and its work for Elizabeth General Medical Center won a gold. G&M also took home two silvers. Creative 911, Hackensack, won a first-place award of excellence from The New Jersey Ad Club. The shop's ad for technology company Haake was honored in the special advertising-insert category. PENNSYLVANIA Harte-Hanks DiMark, Langhorne, is working with utility companies Alliant Energy, Salt River Project and Wabash Valley Power to assist them with customer acquisition and retention, as they transition to a deregulated environment. The agency has been handling such projects as market research, statistical modeling and market database development. LevLane, Bala Cynwyd, has launched KFC's new chicken sandwich line in Philadelphia and Boston. The agency created costumes for life-sized chicken-sandwich characters, who visited Philadelphia's Love Park and rode an open-air trolley through Boston, where they distributed coupons for free sandwiches. Mitchell & Resnikoff, Elkings Park, added two accounts. Fastbolt Corp., an electronics-hardware distributor in South Hackensack, N.J., tapped the agency to create a corporate-communications program, including a logo and collateral materials. Internet Learning Network, Southampton, an online education resource providing students with homework help, chose M&R to create direct-marketing programs and Internet promotions that may attract subscribers to Iln.net. Harmelin Media, Philadelphia, has opened an office in Raynham, Mass., headed by Mary Luttrell-Sullivan. The 16-year-old media-buying firm also has a New York outpost and employs 100 people. Annual billings are $170 million on clients including Cytyc, Turkey Hill ice cream and Aetna U.S. Healthcare. Tierney & Partners, Philadelphia, has developed a worldwide print effort for Deloitte Consulting. Black-and-white photos of a couple dancing or a girl resting her head on a dog are accompanied by copy reading, "In order to succeed, this is the kind of spirit your people have to bring to e-business," or "To get results, this is how comfortable your people have to feel with e-business." The tagline remains, "A very different approach. For very different results." CONNECTICUT North Castle Partners, Stamford, has created print ads for Slim Jim, which will appear in December wrestling magazines. The work features bright cartoons of the agency's Slim Jim Guy character. Executions read, "Definitely not part of a balanced breakfast," "An excellent source of sodium nitrite," "Breath mint?" and "Fat free. But we do charge for the other ingredients." The tag remains, "Snap into a Slim Jim."

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