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Linda Kelliher Returns, Bill Drew Moves Up at Vermont Agency
BOSTON–Looking to contemporize its image and broaden its appeal to new-business prospects, Kelliher Samets Volk (formerly KSV) will now focus on two areas of expertise: the Internet marketplace (“clicks”) and the outdoor/travel niche (“play”).
“We were a generalist ad agency and marketing communications firm . . . that’s a death knell,” said managing director Yoram Samets. “There’s a generalist on every street corner and less business because of consolidation.
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