Hotline

McDonald’s Is Out of Super Bowl
CHICAGO–McDonald’s has decided not to buy time during this year’s Super Bowl telecast, said Larry Zwain, svp of marketing at the Oak Brook, Ill. company. The chain had considered a return to the game this summer, and lead agency DDB presented creative ideas. Zwain said it came down to a “timing issue,” with the game in conflict with a February promotion McDonald’s has planned with the Walt Disney Co. He declined to give details on that promotion.
Chevy Breaks Hispanic Effort
DETROIT–General Motors’ Chevrolet division breaks a TV and print campaign this week for the new Impala geared toward the Hispanic market.