CEA Adds New Chevrolet Role

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By Scott Hume





CHICAGO–In another move to more closely align its account management with General Motors’ brand management approach, Campbell-Ewald Advertising has promoted Timothy Keaton to the new position of senior vice president and group brand director on the nearly $500 million Chevrolet account.





Formerly group management supervisor for Chevy truck advertising, Keaton has had his responsibilities expanded to involve all Chevrolet brand advertising. He reports to Michael Ryan, executive vice president and Chevrolet account director.





Anthony Hopp, chief executive officer of Warren, Mich.-based



















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