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By Scott Hume
CHICAGO-Blaising St. Claire Associates’ offices are in Carmel, Ind., outside Indianapolis. Yet its executive creative director, Steve Preston, has his office in his home outside Denver.
The rapid development of interactive technologies have made the “virtual office” arrangement not only doable but efficient for the $25 million agency.
Preston left the shop for Colorado three years ago, succumbing to what agency president Bob St. Claire called a “hankering to be in the mountains” as well to take graduate classes in communications and adult education.
A successor to Preston was hired, but did not last.
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