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One of the West Coast’s biggest retail reviews in recent years has kicked off, with American Stores Co. looking for a single shop to handle its Lucky, Sav-on and combination store operations in California, Nevada and New Mexico.
A key to winning the approximately $50 million account will be an agency’s ability to market not only the company’s individual chains, but also its combo stores, which couple a Lucky supermarket with a Sav-on drug store.
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