Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Life in reverse is the theme of TBWA/Chiat/Day’s two new spots for Prodigy Internet, which broke recently on cable TV.
Each spot opens with a punch line–the end of the scene that began just minutes before. One commercial (shown here) depicts a jubilant office party: guys and gals dancing on desks.
Suddenly, the action halts and rewinds to a computer screen in a 30-something guy’s office. An email on the screen explains the jubilation: “We won the account.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in