Finding Your Digital Center
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Mina Lux knows a thing or two about creating a winning digital presence.
Lux, who recently ended a seven-year run as managing director and vice president of online for Scientific American to focus on consulting, once led USAToday.com to the top of the competitive field of general-interest news Web sites as its director of marketing. She also served as a marketing leader for the former Working Woman Network and Doubleday Interactive.
She will join a panel of experts for the “Web Usability Strategies for Profit” session at the Publishing Business Conference and Expo (www.PublishingBusiness.com)
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