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CNS, marketer of Breathe Right nasal strips, has selected Campbell Mithun Esty in Minneapolis for its $10 million ad account.
The Minneapolis-based company chose CME after a short review that included Nelson Henry and Bozell Kamstra, both in Minneapolis, and Lindsay, Stone & Briggs in Madison, Wis., according to company officials.
CME’s responsibilities will include advertising for Breathe Right, Banish personal smoke deodorizer and future new products, company officials said.
Martin/Williams in Minneapolis resigned the account in August, citing strategic differences with the client.
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