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Every once in a while, the master distiller at Jack Daniel’s operation in Lynchburg, Tenn., comes across a barrel of his booze that’s a step above the others.
The down-home yet savvy executives at Jack Daniel’s figured true sippin’ whiskey aficionados would be willing to shell out a few more dollars for such singular sour mash. Thus was born Jack Daniel’s Single Barrel Whiskey, a “super-premium” brand touted in print ads from lead agency Simmons Durham in St.
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