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Client: Rite Aid Corp., Camp Hill, Pa.
Agency: Marc Advertising, Pittsburgh Chief
Creative Officer: Ed Fine
Creative Directors: Tony Jaffe Sr., Holly Humphrey, John Swisher
Director: Marcus Stevens for Bedford Falls, Santa Monica, Calif.
Continuing its “Solutions” campaign for Rite Aid, Marc Advertising has launched a 30-second TV spot heralding the expanded selection of greeting cards at the drugstore chain. The spot shows a young woman who is reunited with her estranged sister after sending her an American Greetings card she finds at Rite Aid.
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