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RIO DE JANEIRO – Coca-Cola has started an image campaign here building on soccer themes as part of its role as sponsor of the 1994 World Cup. Ads are created by Brazilian PR agency Burson-Marsteller. McCann-Erickson will also be adding this theme to the ‘Always Coca-Cola’ campaign in Brazil with ads and TV commercials in a campaign that is supposed to start by mid-June.
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