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DALLAS – Four shops surfaced last week as contenders in the possible $40 million consolidation review for Promus Hotel Corp.
Sources said capabilities visits have been set with Hill, Holliday, Connors, Cosmopulos and Arnold Communications, both Boston; TBWA Chiat/Day in New York; and Foote, Cone & Belding of Chicago. Executives at those agencies declined to comment.
Greg Malark, vice president of marketing for Promus, would not confirm contenders last week, but said he was still compiling a list of seven agencies that he would meet with, in addition to the chain’s incumbent shops.
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