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DALLAS – Houston computer software firm WatchSoft has launched a search for an agency partner on its $2 million-plus advertising account.
The selected agency will be asked to promote the company’s Internet content control software product, Disk Tracy, marketing it for both consumer and business applications.
The account review is open to all comers. Jim O’Donnell, of Galveston, Texas-based consultancy Seabrook, is conducting the company’s review and said there are no official parameters for qualifications. The company is not likely to hire a large agency, however, and leans toward selecting a Southwest shop.
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