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The ink is still fresh on his $7 million tour sponsorship and spot deal with Compaq Computer. But could Sting already have second thoughts about this brand new endeavor?
In his latest video, for the song “Brand New Day,” Sting appears as a gossamer, messianic figure hovering above huddled worshippers and preaching on love: “Turn the clock to zero, honey/I’ll sell all the stock and spend the money/We’re starting up a brand new day.”
He lifts a glowing orb that suddenly transforms into a bottle of laundry detergent, and the tableau quickly becomes a bad commercial.
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