Buffalo Cafe Cracks the Whip

Hood Marketing Rebrands Restaurant
ATLANTA–Buffalo’s Cafe takes a page from Indiana Jones in a new branding campaign whose slogan is: “Whippin’ up something good.”
The family res-taurant with old West decor introduces a whip-snapping cowboy character in TV and radio commercials. He guides mom, dad and kids through the chain’s entrees, with the sound of a cracking whip punctuating every visual or aural transition.
The Atlanta-based eatery hired Hood Marketing Solutions here earlier this year to define its expanded Southwestern menu.
“We’ve always been a family restaurant, just not always positioned that way,” said Ray Cabana, Buffalo Cafe’s president and chief executive.