Arnold Ingalls Picks Up 2 More

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Fresh off a $20 million dot-com win, Arnold Ingalls Moranville has won $10 million worth of new technology and Internet accounts.
The San Francisco shop will handle advertising for Chain Link Technologies and Bookface.
The Chain Link business is worth $7 million; Bookface is worth $3 million. It was not known if there were reviews for the accounts.
Agency president Penny Baldwin said both companies could become major players in their respective markets. The agency, she said, is cautious about linking up with new technology and e-commerce companies, but that both Chain Link and Bookface have strong business plans and a good chance to succeed.


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