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Arnold
Communications
modernista!
advances
Startup Modernista! is already in the thick of things. The Boston shop, helmed by
former Arnold
creative star Lance Jensen, has surfaced as a contender in the Airwalk pitch and lured Mary Davenport from Holland Mark to direct operations.
See page 4.
monster.com
returns
For the second year in a row, online employment service Monster.com went
to the Super Bowl with an offbeat, black-and-white
spot by Mullen. The gentle satire of 1999 has been replaced by the poetry of Robert Frost and a touch
of magic.
See page 4.
Simons IN
Win-Win
Partners & Simons has been chosen to create and place
consumer and trade ads launching WinWin.com,

















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