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Russell Athletic Restarts $10 Mil. Review
ATLANTA–Agency sources reported that Russell
Athletic has restarted its advertising review. Russell, Alexander City, Ala., confirmed earlier this fall it was reviewing its estimated $10 million account, but then put the process on hold for internal reasons. Sources said the client will hear presentations shortly and may have a decision before year’s end. Russell did not return calls at press time. The last time it had an AOR relationship was in 1996 with BBDO in New York.
Bayer, Pursell Seek Shop for Y2K Product
ATLANTA–An official with Bayer Corp.,
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