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Tree Mascot Spoofs Academia To Lure Football Fans Out To Games
SAN FRANCISCO–The wacky side of college sports is reflected in a new campaign from Citron Haligman Bedecarrƒ for Stanford University’s football team.
The Stanford Tree, the irreverent mascot of the school’s marching band, stars in the seven 30-second TV spots. The mascot–a redwood with droopy eyes and a silly grin–is a beloved fixture among Cardinal football fans, according to Tom Bedecarrƒ, agency chairman and a Stanford graduate.
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