Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
J.C. Penney has narrowed the search for an agency to handle its $8 million Hispanic ad account to incumbent Cartel Creativo and Bromley, Aguilar & Associates, both San Antonio, sources said.
Siboney USA in Dallas, a sister agency of J.C. Penney general market shop Temerlin McClain, was eliminated from contention after initial presentations to executives of the Plano, Texas-based retailer.
Tory Syvrud, president of Siboney, declined to comment, as did executives at Bromley, Aguilar and Cartel Creativo.
The review is being headed by Manny Fernandez, manager of multicultural marketing for J.C.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in