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Russell Athletic, a division of Russell Corp., is in the early stages of a review for its estimated $5 million-plus advertising account, formerly with BBDO in New York.
Russell director of advertising John Lee said last week that the company had contacted 12 undisclosed agencies, asking them to submit basic credentials. From that list, the client will designate three or four shops to make final presentations. The company plans to name an agency by the end of this year.
After Russell and BBDO parted ways in late 1996, the client moved its advertising in-house.
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