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Hill, Holliday, Connors, Cosmopulos and sister shop Ammirati Puris Lintas early next year will launch the first global image campaign for PricewaterhouseCoopers. Industry sources pegged spending for the effort at $50-60 million.
The branding theme will extend into the client’s business-to-business and recruitment advertising.
The two agencies, both owned by the Interpublic Group of Cos. in New York, were officially named last week [Adweek, Aug. 3].
PricewaterhouseCoopers, the result of a merger between Price Waterhouse and Coopers & Lybrand, employs 144,000 people in 54 countries.
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