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$30 Mil. Campaign for Web Co. Includes Spot Too Hot for Nets
NEW YORK–Web-currency site Flooz, on the heels of securing $27 million in a second round of funding, is launching a new series of commercials starring Whoopi Goldberg.
Created by Hanft Byrne Raboy & Partners, the new effort is called, “Whoopi’s advice corner” and features the actress/comedian advising e-mail correspondents.
The client is putting $30 million behind the campaign.
Previous Flooz ads showed Goldberg confronting people in stores, trying to explain the concept of Flooz as an online currency.
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