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In the latest chapter of the quirky Miller High Life campaign, a fellow brings in the holidays by pouring the “champagne of bottled beer” over a “beer-amid” (see photo, page 30). In that oh-so-distinctive voice, the VO guy lampoons the French and their bubbly, asking, “If Francois knows so much about champagne, how come he never figured out how to put it in cans?” It’s another gem from Wieden & Kennedy in Portland, Ore., one of 25 spots (and counting) in the
campaign’s two-year run, all directed by filmmaker Errol Morris.
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