FCB Acquisition Anchors BP&N/Seattle

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.





SEATTLE – Borders, Perrin & Norrander got a new lease on life in Seattle, thanks to Foote, Cone & Belding’s planned acquisition of the shop. After 14 perilous months for BP&N/Seattle that resulted in approximately $15 million in account losses, observers expected the office to close. But with a nod from its new parent, agency executives have just signed a six-year lease on new space here. Pete Hatt, chairman of the estimated $40-$50 million Portland, Ore.-based



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in