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Publicis, Curtis Revisit History in New Ads
LOS ANGELES–Jamie Lee Curtis takes a walk through time in the latest TV work for Western Wireless’ Voicestream service via Publicis.
The Seattle agency’s two new spots hinge on the new “Free weekends for life” slogan.
The line “is a great reinforcement for the brand positioning,” said creative director Gail Anne Grosso.
Curtis plays eight different characters in the 30-second ads. In one, she appears as Eve in the Garden of Eden as a voice asks, “What if you could choose free time forever?” She then appears in a Robin Hood scene, as Queen Elizabeth I and as an Ingrid Bergman/Casablanca type.
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