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GM executives have not confirmed the launch, which sources said will go forward in the next few months.
McCann handles the GM Card, which was launched last fall and has a reported first-year ad budget of $70 million. The Atkinson Group, St. Louis, has the estimated $25 million direct-marketing assignment for that launch. Earlier this year, GM surprised its agencies by parking its new GM Gold Card at DMB&B’s Bloomfield Hills, Mich. agency for Cadillac and Pontiac, without a review.
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