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Philadelphia agency Goose is putting its gender-oriented marketing abilities to use for the Philadelphia Phillies, a new client from Major League Baseball.
In TV spots breaking April 4 in Philadelphia’s regional markets, scenes of heroic catches and affection between players are interspersed with poetic onscreen copy. Jazz and lullaby music play throughout.
One spot shows Phillies players slapping each other’s butts, congratulations for a job well done. Copy reads: “It’s an act of affection. A sign that we’re unified.
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