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Anti-Drug Initiative
Debra Goldman’s take on the new anti-drug campaign was interesting [The Consumer Republic, June 22]. But I was particularly amused by her last line: “After all, advertising works, doesn’t it?”
I suppose this is intended to be some sort of call to defend what we do, to put our money where our mouth is.
Of course advertising works.
But what it doesn’t do (contrary, apparently, to popular opinion) is cause people to buy things they don’t want or lead them to do things they don’t want to do.



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