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Agency: Arnold Communications
Client: Volkswagen
With a simple, well-rounded strategy for the new Bug, VW recaptures its lost youth.
The original Volkswagen Beetle was the biggest-selling and most-loved car in American history, and DDB’s ad campaign is still touted as America’s finest. Introducing the New Beetle in 1998 gave Arnold Communications the opportunity of a lifetime–and one of our most daunting challenges.
After conducting research, it was clear this car appealed to a broad audience owing to its strong heritage as an American icon.
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