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Dallas Agency Discusses Contractual Details With New Telecom
DALLAS–DDB Needham Dallas last week was negotiating a contract to acquire the $30 million-plus advertising account of telecom upstart Level 3 Communications following a review of at least three agencies.
Sources said DDB edged out Leo Burnett of Chicago, Winkler Advertising in San Francisco and at least one other undisclosed agency.
DDB chief executive officer and president Jake Schroepfer declined to comment. Level 3 representatives would not confirm DDB’s selection at press time.
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