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Focus, Richards, Gleason, GSD&M Compete for Cable TV Guide
DALLAS–Four contenders surfaced last week in an ongoing review for the advertising account of Prevue Networks of Tulsa, Okla.
Competing are incumbent The Focus Agency, The Richards Group and Gleason Calise Associates, all in Dallas, and GSD&M of Austin, Texas.
Paul McCarthy, vice president of marketing for Prevue Networks, confirmed the contenders. He said he will hear the last agency presentation this week and select a winner later this month.
Billings for the account are estimated at $3-5 million.
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