GCI Unites Pair of Ad Characters

O’Hurley, Butcher Team for Alaskan Telecommunications Client
LOS ANGELES–GCI, an Internet, cable TV and long-distance phone service provider in Alaska, has brought two of its spokespeople together in its newest campaign.
John O’Hurley, best known for his Mr. Peterman character on Seinfeld, links up with four-time Iditarod champion sled dog musher Susan Butcher in the campaign from Porcaro Communications in Anchorage.
In the ads, which tout the telecommunications company’s services, O’Hurley reprises the character he portrayed in previous executions–a dapper, self-absorbed, quasi-adventurer, similar to his Peterman character.