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As part of a new advertising strategy, online music retailer CDnow will launch a “Websessions” event this week starring 14-year-old blues sensation Shannon Curfman. The behind-
the-scenes peek, sponsored by sportswear e-tailer boo.com and teen site bolt.com, both in New York, will feature a mix of performances, interviews and clips, and can be accessed at www.cdnow.com/websessions.
“[In the Websession], you get a picture of this person as a human being and as an artist,” said Harold Blumenthal, senior vice president of media at Fort Washington, Pa.-based
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