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TSR Advertising’s first ad campaign for videogame-maker client 3DO uses visuals and humor that may blow viewers away.
The New York shop’s multimillion-dollar print and TV effort comically touts games such as Army Men and BattleTanx. A spot for BattleTanx shows Gulf War-esque film footage of a fellow being captured by soldiers and yelling about an apocalypse. “I’m warning you, it’s a global assault!” he exclaims.
The Army Men spot for the Redwood City, Calif., client shows a newsreel-style introduction to animated soldiers parading down a street and being called to by voluptuous women.

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