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“Stay here. Go hear.” That’s the tagline developed by Decker, Glastonbury, Conn., to promote a new customer loyalty program for Days Inns of America that provides guests with free books on audio tape.
Decker developed print ads running in Time, Sports Illustrated and USA Today, a trio of 30-second radio spots and merchandising materials for use in the hotels. The agency’s overall positioning line for the hotel chain is “There you go.”
Guests staying at any of the 1,900 Days Inn hotels in the U.S.
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