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Holland Mark Edmund Ingalls is reintroducing account planning to its suite of services, albeit in a somewhat unorthodox fashion.
Jim Fraser has joined the Boston shop on an open-ended consulting basis to help chief executive Bill Davis form a strategy for incorporating the discipline over the long term, with an eye toward integrating planning across all departments.
Fraser has nearly 20 years in the field and is the owner of Unwig Wittering & Zigo, a planning firm in Edinburgh, Scotland.
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