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Citing the agency’s entrepreneurial nature and its experience in the financial services industry, Lord, Abbett & Co. in New York has named Donovan Group its agency of record following a review of undisclosed shops.
The mutual funds management company tapped Donovan Group to handle its $2 million account because of the Northborough, Mass., agency’s experience in the financial services sector, said Mike McLaughlin, director of marketing at Lord, Abbett.
The fact that Donovan Group is privately was also a factor in the agency’s favor.
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