Hotline

– Ground Zero Plans a Big Apple Office
LOS ANGELES–Ground Zero is eyeing an expansion into New York. The Marina del Rey, Calif., shop, known for its work for ESPN2 and Virgin Cola, is eyeing office space in the Big Apple, and agency chairman Jim Smith said he expects to open an office there by the end of the first quarter. The satellite, to be called Ground Zero, New York, will be headed by agency president Andrew Gledhill and creative partner Kirk Souder.
– First Union to Take ‘Financial World’ Off TV
ATLANTA–First Union National Bank has cut its advertising budget and will halt its ‘Financial World’ TV campaign as it “moves into other channels,” said Sandra Deem, vice president of corporate relations.